Woo Hoo, 4 Followers!
Sincerely, thank you Allie, Big Mike, Brittany and Jo-Jo (and Boy Band in abstention). We're on our way but how do we get to Kim Kardashian twitter numbers of 5,749,424? I could start by asking my wife and mom to follow my blog, if they really loved me. That's 2 more. I could change the topic to Kim Kardashian. Or I could buy followers at buyfanstoday.com, 25,000 Facebook fans on sale for only $79.99. But what's the fun in that. I'm a marketing guy! I need to do my own social media campaign. So let's attack this Saatchi-style.
Objective:
Increase followers of my blog by a significant* amount.
Issue:
No one really cares about a random creative guy's blog about random marketing thoughts.
Blogs are dated, twitter is king (for at least the next couple of months) because of 140 character attention spans.
I'm not a celebrity (at least outside my own blog).
Insight:
I'm kind of funny.
I want to be taken serious.
There is an audience who like The Making Of component of life.
Challenge:
Become the destination for smart, insightful marketing perspectives and the people who create the work. That are funny.
The Plan:
- Facebook Post: The first attempt netted me you 4 followers so we'll do that again and see if I can get 4 more followers.
- Twitter Post: I've got 33 followers there so that could octuple my following but I think most of them are junk followers but we'll try it anyway.
- Blog Syphoning: basically going to other people's blog and talking about how great my blog is in comparison.
- Keyword Search: looking back through this post the only keyword hits I'll probably get are "Kim" and "Kardashian" (if I spelled her name right). I could do that thing where I list the dictionary at the end of this post but I think I'll pass on that.
- Flickr/youtube Channels: I already have Flickr and youtube channels but they have nothing to do with Creative Storytelling. Hmmmm that's one to put on the follow up list.
- Incentives!: I could bribe people! Become a follower on my blog and I'll give you cash... or a t-shirt. Now I just need a budget.
- Celebrity Endorsement: now if I just knew a celebrity.
Success Measures:
The great thing about a social media campaign is that we can actually measure our success. We're not actually getting anyone to buy anything, just commit their avatar to a list on the side of the main page, but all the same we can see if people actually do that. So I'd be excited to double our numbers to 8 within a month? But just imagine if we could get that 5 million people. Is it impossible? Maybe. Or maybe not!
Objective:
Increase followers of my blog by a significant* amount.
Issue:
No one really cares about a random creative guy's blog about random marketing thoughts.
Blogs are dated, twitter is king (for at least the next couple of months) because of 140 character attention spans.
I'm not a celebrity (at least outside my own blog).
Insight:
I'm kind of funny.
I want to be taken serious.
There is an audience who like The Making Of component of life.
Challenge:
Become the destination for smart, insightful marketing perspectives and the people who create the work. That are funny.
The Plan:
- Facebook Post: The first attempt netted me you 4 followers so we'll do that again and see if I can get 4 more followers.
- e-mail Blast: I think I would just hack-off all my friends.
- Twitter Post: I've got 33 followers there so that could octuple my following but I think most of them are junk followers but we'll try it anyway.
- Blog Syphoning: basically going to other people's blog and talking about how great my blog is in comparison.
- Keyword Search: looking back through this post the only keyword hits I'll probably get are "Kim" and "Kardashian" (if I spelled her name right). I could do that thing where I list the dictionary at the end of this post but I think I'll pass on that.
- Flickr/youtube Channels: I already have Flickr and youtube channels but they have nothing to do with Creative Storytelling. Hmmmm that's one to put on the follow up list.
- Incentives!: I could bribe people! Become a follower on my blog and I'll give you cash... or a t-shirt. Now I just need a budget.
- Celebrity Endorsement: now if I just knew a celebrity.
Success Measures:
The great thing about a social media campaign is that we can actually measure our success. We're not actually getting anyone to buy anything, just commit their avatar to a list on the side of the main page, but all the same we can see if people actually do that. So I'd be excited to double our numbers to 8 within a month? But just imagine if we could get that 5 million people. Is it impossible? Maybe. Or maybe not!
*"significant" as defined by however many people actually start to follow me.
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