Ben Sherman Shirt Bar

Ben Sherman is a staple of men’s apparel in the UK, famous for their shirts, specifically their collars. They have a small boutique in northern London that features their “Shirt Bar.” What I like most is the “Know Your Collar” section at the end because it captures the unique feature of the product and tells the story in a compelling way.

Application: As we think about our education component of our brands, find that unique, interesting way to tell the story.