Just a quick note to share Tesco's on-line push in the London area. I found out that many people who live in the city only buy what they can carry (makes sense). So Tesco wants to make it easy for you to shop on-line and have your groceries delivered in an attempt to get bigger basket rings. I especially like "Freshly clicked" to reenforce the idea that fresh produce can also be delivered to your door.

Application: A basic fundamentally of shopper marketing is overcoming purchase barriers, when's the last time you looked at why people aren't buying your products?


Popular Posts