Tescoptimus Prime

So one day I walked out of my building to be greeted by Tescoptimus Prime, a Tesco delivery truck designed to look like Optimus Prime from the Transformer movies. I immediately fired off a couple of pics and as soon I could I Googled it. Turns out it was the idea of one of their drivers, 45-year-old Paul Tremaine, who was a fan of the films. The truck was only supposed to last till the DVD release of the “Dark Side of the Moon” movie in January 2012. Yet it still rolled by my apartment this morning May 2014. Hmmm.

Application: Every retailer has a fleet of rolling billboards…