Give a story.
Seth Godin said an interesting thing on a TED talk that was dead on for this blog. It wasn't even the topic of his discussion, it was three sentences in the middle of the18 minute talk. And it was about giving people a story to tell. His specific topic was Tom's Shoes and how the shoes are unique enough that people will ask you about them. I love the idea of giving people a story to share which in turns builds a brand.